anthony melchiorri

logo, identity, brand extension and website

Dr Pepper Snapple Group

Brand Extension and Positioning

Fat Witch Bakery

Logo, Identity & Store Interiors Too

Trade & Consumer Advertising Campaign

we capture consumers' attention
we reach your audience
we build brands
we create connections

We specialize in building brands, companies and organizations through creative design and strategic marketing across all forms of brand, media and retail communication.


research and development of brand positioning and strategy, logo and identity, brand extensions and style guides

user experience

design, scripting and content development, and programming for websites, social media, animations, videos, multi-media presentations and e-blasts


design, layout, pre-press production and coordination for all packaging formats, forms and structures


trade and consumer strategy, planning, creative, execution and placement for traditional, digital and social media advertising


design, furniture, fixture, material and finish specifications, and production coordination for showrooms, retail, office and event spaces, tradeshow booths, signage, and exhibitions


design, layout, and pre-press production and coordination for catalogs, sell sheets, brochures, incentives and support materials

point of sale

design, concept renderings, graphics, sourcing and production coordination for counter displays, floor standing units and fixtures


design and development, ideation, concept renderings, product graphics, drawings and specifications for manufacturing

view our portfolio

creative strategies and visual solutions for business, brand and product success

I have worked with Alternatives for over 10 years at KISS MY FACE, TIMEX, and now at EB BRANDS. They bring a unique combination of thoughtful strategic thinking founded in solid consumer insights together with no nonsense execution and blue chip New York City creative talent. A truly rare combination in today’s world. The team at Alternatives has helped me build brands, create brands, and also roll up their sleeves to execute at various sponsored events and trade shows. They are a great partner that I look forward to working with for years to come.

− Heberto (Herbie) Calves, SVP of Marketing and Product Development | EB Brands

"More than a creative agency, Alternatives has been a long-term strategic partner and key member of our team since 2003. They bring innovative ideas that have helped us strengthen and extend our brands via licensing while growing revenue year after year."

− Megan May, Brand Licensing Manager | Dr Pepper Snapple Group

"Alternatives has quickly become a critical extension of the Blue Engine family. With an intuitive understanding of our brand and vision, they've brought to life countless pieces of powerful collateral in partnership with our team. From crafting digital campaigns to branding our new office space, we look to Alternatives to capture the look and feel that defines Blue Engine."

− Emily Brenes, Communications & Development l Blue Engine

"When we made the decision to rebrand our company we selected Alternatives because of their instant ability to understand us. They created a clear cohesive brand image with attention to details that were beyond our expectations."

− Amanda Auguste, Brand Marketing Manager | …me Too

"The all-star team at Alternatives has become a trusted, long-term partner to our business. This is far more than your grandparents’ standard agency. Up front, they invested the time and energy to build an intimate understanding of our strategic priorities and challenges. They then applied that understanding toward the execution of our full corporate rebranding and website redesign. And they NAILED it. The feedback we’ve gotten from our clients, colleagues and friends has been nothing short of stellar for the high-caliber, professional work done by Alternatives. They made us look very good, and they’ll be part of our “team” for a long time coming. The cherry on top is that they’re all just really fun, authentic people who enjoy what they do…and who operate with integrity. For any creative, branding or digital needs, three words: look no further."

− Jared Weiner, Executive VP and Chief Strategy Officer l The Future Hunters

"Alternatives took what we had and crafted the elements into a stronger brand image. We were helped every step of the way with doable changes. "

− Patricia Helding, President l Fat Witch Bakery

alternative view

blog and our view on design trends, arts, nyc scene and the latest news and updates from our team!


EcoInvention: Earth Day

| EcoInvention, Featured | No Comments

In honor of Earth Day on Friday, April 22nd, we would like to give a shout out to the H&M World Recycle Week Program and share an idea for what you can do to get creative with any bottles or packaging you might have on hand. Have fun and have a happy Earth Day!

The Eagle Huntress

Inspiration: The Eagle Huntress

| Featured, Inspiration | No Comments

“The Eagle Huntress,” the true story of Aisholpan, a 13 year old girl from Mongolia who, with the unwavering support of her father, becomes the first female eagle huntress.

office mascots:tini

Office Mascots: Tini

| Featured, Office Mascots | No Comments

Many of you have met one of our more colorful team members, Tini, our lilac crowned amazon parrot, part-time greeter. He loves hanging out at the reception desk (seen here with Chelsea), stealing pens (especially yellow highlighters), talking a lot during meetings (like many people) and generally keeping us entertained. Tini wishes everyone a “Happy Thanksgiving” and is really glad he’s not “that kind of bird.”