hotel branding and marketing

as seen on HOTEL IMPOSSIBLE : brand identity, website, social media and marketing campaign


Brand Identity, Positioning, Packaging, Website and Social Media

anthony melchiorri

logo, identity, brand extension and website

Dr Pepper Snapple Group

Brand Extension and Positioning

Fat Witch Bakery

Logo, Identity and Store Interiors

we capture consumers' attention
we reach your audience
we build brands
we create connections

We specialize in building brands, companies and organizations through creative design and strategic marketing across all forms of brand, media and retail communication.


research and development of brand positioning and strategy, logo and identity, brand extensions and style guides

user experience

design, scripting and content development, and programming for websites, social media, animations, videos, multi-media presentations and e-blasts


design, layout, pre-press production and coordination for all packaging formats, forms and structures


trade and consumer strategy, planning, creative, execution and placement for traditional, digital and social media advertising


design, furniture, fixture, material and finish specifications, and production coordination for showrooms, retail, office and event spaces, tradeshow booths, signage, and exhibitions


design, layout, and pre-press production and coordination for catalogs, sell sheets, brochures, incentives and support materials

point of sale

design, concept renderings, graphics, sourcing and production coordination for counter displays, floor standing units and fixtures


design and development, ideation, concept renderings, product graphics, drawings and specifications for manufacturing

view our portfolio

creative strategies and visual solutions for business, brand and product success

"More than a creative agency, Alternatives has been a long-term strategic partner and key member of our team since 2003. They bring innovative ideas that have helped us strengthen and extend our brands via licensing while growing revenue year after year."

− Megan May, Brand Licensing Manager | Dr Pepper Snapple Group

"Alternatives has quickly become a critical extension of the Blue Engine family. With an intuitive understanding of our brand and vision, they've brought to life countless pieces of powerful collateral in partnership with our team. From crafting digital campaigns to branding our new office space, we look to Alternatives to capture the look and feel that defines Blue Engine."

− Emily Brenes, Communications & Development l Blue Engine

"When we made the decision to rebrand our company we selected Alternatives because of their instant ability to understand us. They created a clear cohesive brand image with attention to details that were beyond our expectations."

− Amanda Auguste, Brand Marketing Manager | …me Too

"The all-star team at Alternatives has become a trusted, long-term partner to our business. This is far more than your grandparents’ standard agency. Up front, they invested the time and energy to build an intimate understanding of our strategic priorities and challenges. They then applied that understanding toward the execution of our full corporate rebranding and website redesign. And they NAILED it. The feedback we’ve gotten from our clients, colleagues and friends has been nothing short of stellar for the high-caliber, professional work done by Alternatives. They made us look very good, and they’ll be part of our “team” for a long time coming. The cherry on top is that they’re all just really fun, authentic people who enjoy what they do…and who operate with integrity. For any creative, branding or digital needs, three words: look no further."

− Jared Weiner, Executive VP and Chief Strategy Officer l The Future Hunters

"Alternatives took what we had and crafted the elements into a stronger brand image. We were helped every step of the way with doable changes. "

− Patricia Helding, President l Fat Witch Bakery

alternative view

blog and our view on design trends, arts, nyc scene and the latest news and updates from our team!

advanced age simulation

Experiential Product Development and Innovation Testing

| Featured | No Comments

Wearing sensory equipment helps raise awareness and understanding for the intended audience during experiential product development and innovation projects.

EcoInvention: Washed Ashore

| Featured, EcoInvention | No Comments

Washed Ashore Project – 315 billion pounds of plastic ocean pollution has been transformed into art by environmental artist Angela Haseltine Pozzi

EcoInvention: Earth Day

| Featured, EcoInvention | No Comments

In honor of Earth Day on Friday, April 22nd, we would like to give a shout out to the H&M World Recycle Week Program and share an idea for what you can do to get creative with any bottles or packaging you might have on hand. Have fun and have a happy Earth Day!