Friendly, bold, Nordic inspired branding and packaging design communicates the brand personality and key benefits of marine collagen
![just björn marine collagen with berries and a smoothie on a counter](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Hero.jpg)
![just bjorn packaging | starter kit, on-the-go stick packs marine collagen peptides](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Packaging.jpg)
![just björn website | product page on desktop and homepage on mobile](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Website.jpg)
The e-commerce website is designed to educate consumers on the benefits of marine collagen while creating an easy to navigate and seamless shopping experience on the Shopify platform.
![just bjorn website | why marine collagen and our purpose pages](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_WebPages.jpg)
Secondary pages relay Björn’s personal story of how incorporating marine collagen into his diet helped him to recover from a sport-related injury, positively changing his health and lifestyle. They also communicate the brand purpose and dedication to sustainability as a public benefit corporation.
![just bjorn "b your best blog"](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Blog.jpg)
The “B Your Best Blog” shares recipes, inspiration, motivation, and healthy lifestyle hacks
![just bjorn email marketing](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Emails.jpg)
Email marketing flows and targeted email blasts help to create a community and increase website engagement
![just bjorn social posts](https://altny.com/wp-content/uploads/2023/04/ALTW_JB_Social.jpg)
Social media marketing builds brand awareness, provides collagen education, and drives traffic to the website.