Friendly, bold, Nordic inspired branding and packaging design communicates the brand personality and key benefits of marine collagen
The e-commerce website is designed to educate consumers on the benefits of marine collagen while creating an easy to navigate and seamless shopping experience on the Shopify platform.
Secondary pages relay Björn’s personal story of how incorporating marine collagen into his diet helped him to recover from a sport-related injury, positively changing his health and lifestyle. They also communicate the brand purpose and dedication to sustainability as a public benefit corporation.
The “B Your Best Blog” shares recipes, inspiration, motivation, and healthy lifestyle hacks
Email marketing flows and targeted email blasts help to create a community and increase website engagement
Social media marketing builds brand awareness, provides collagen education, and drives traffic to the website.