we’re branding experts

Our team of creative professionals is made up of a unique group of individuals with a diverse combination of skills and expertise ranging from design and marketing strategy and communications, graphic and industrial design, interactive and digital design, copywriting, business planning and research analysis.

alternatives team member

Julie Koch-Beinke, Partner  

Thrives on being immersed in the creative process, being in the heart of the action (why I love NYC) and singing with Tini

Julie graduated Magna Cum Laude from the University of Cincinnati College of Design, Architecture, Art and Planning with a Bachelor of Science Degree in Graphic Design. She graduated from the Business Perspectives for Creative Leaders at the Yale School of Management in 2010.

In addition to speaking about design and receiving numerous design awards, Julie holds several U.S. design and mechanical patents for displays and products.

Julie currently serves on the the Industry Advisory Board of LIM College for the Business of Fashion in NYC, the Fashion Advisory Board of Mercado Global, and the Leadership Advisory Committee of the Dean of University of Cincinnati, College of Design, Architecture, Art and Planning. She has served on the Board of Directors of the Life Sciences Foundation and the Asperger Syndrome Research Foundation International. She conducts a yearly International Brand Development Workshop at Austrian Marketing University, University of Applied Sciences Wiener Neustadt, Vienna, Austria and is also a volunteer in the Mentor 2 Market program at the highly acclaimed Santa Fe International Folk Art Market.

alternatives team member

Mark Koch, Partner  

Interested in anything that enhances and enriches all of our lives. And cookies.

Mark graduated with a Bachelor of Science Degree in Industrial Design from the University of Cincinnati College of Design, Architecture, Art and Planning.

Mark is a prolific inventor, holding numerous U.S. design and mechanical patents for products ranging from fashion accessories to medical devices. He has extensive knowledge and experience working with factories and manufacturers overseas and also holds trademarks in many product categories.

He has served on the Board of Directors and as a Trustee of the Life Sciences Foundation and the Asperger Foundation International and currently serves on the Dean’s Leadership Committee at the University of Cincinnati College of Design, Art, Architecture, and Planning.

we’re strategic

we take an innovative, creative, curious and open-minded approach to project and process, evaluate and re-evaluate while seeking out new opportunities for the future.

Daniel Acacio  

Digital Project Manager

Human sponge who loves absorbing and sharing information. Enjoys using air quotes.

Heather Johnson  

VP of Marketing

Passionate about sharing creative ideas. Obsessed with Boston Terriers, shoes and NY Rangers Hockey.

Lynn Marfey  

VP of Creative Services

Always in search of creative inspiration. Enjoys being the queen of her household and spending time with her family in the great outdoors.

Barbara McDermott


Native new yorker and world traveler…and number cruncher.

we’re hardworking

we are resourceful, have high expectations of our team and work to get the most out of everything we do.

Erin Coffin  

Office Manager

Poetry, cat gif, and floral print enthusiast. Loves checking things off of to-do lists and swimming in the ocean.

Julia Novikova


Always on the lookout for thoughtful design, beautiful code, exotic food, and weird people.

we’re successful

we collaborate, communicate and support our clients and one another making it possible to create success and achieve goals.

Jared Pereira


Creative. Designer. Coder. Making the impossible possible one pixel at a time.

Katie Story  


Kerning enthusiast, writer, illustrator, and friend of cats everywhere.

we’re real

we understand and respect our clients, their concerns and honestly evaluate how we can maximize their growth and success.

Tini (short for martini)


Lilac crowned Amazon Parrot who works as a greeter, singer and pop culture connoisseur.

we’re caring

we care about our clients, our profession, the world and how we can make a difference.

join our team!

email your resume, cover letter and PDF or online portfolio