we’re part of your team

We are fortunate to have many on-going client relationships that have brought mutual long-term success.

Our work over the years has encompassed award winning and business building programs for highly successful US and International companies and organizations. From start-ups to Fortune 500 companies, we work with clients in a wide range of industries, providing creative expertise across multiple platforms. By helping our clients offer more, we’ve been able to grow with them.

We believe that the best creative work is the product of collaboration. We consider ourselves an extension of our client’s team, working with them to design experiences that will maximize their image and connect with their audience.

I have worked with Alternatives for almost 15 years on large established brands as well as smaller start-ups. They bring a unique combination of thoughtful strategic thinking founded in solid consumer insights together with no nonsense execution and blue-chip New York City creative talent. They do this while also being mindful of costs and the bottom line. A truly rare combination in today’s world.

Herbie CalvesPresident | MYXfitness

We have worked with Alternatives for the past five years. They have played an instrumental role in the branding, design and further development and modernization of our sites across the board. Being that our websites are based on and require meticulous attention to detail, we could not have chosen a better partner than Alternatives to guide us through the process. Their innovative ideas, patience, ability to listen and sense of understanding of the nature of a business and its creative language as well as flawless execution, sets them apart from the rest. We are beyond grateful for their partnership and completely confident that they will always deliver the best quality product and end result. We look forward to working on the next project together!

Bethany NewellOwner / President | Bethany Newell LLC / 111402, Inc

More than a creative agency, Alternatives has been a long-term strategic partner and key member of our team since 2003. They bring innovative ideas that have helped us strengthen and extend our brands via licensing while growing revenue year after year.

Megan MayBrand Licensing Manager | Keurig Dr Pepper

Alternatives is the best marketing company I have worked with—bar none. They have done my marketing, they have done my website, and now they are my go to marketing company on Hotel Impossible.

Anthony MelchiorriHospitality Expert and Television Host | Hotel Impossible

Working with the Alternatives team was easy. We expressed our vision, they listened and executed flawlessly. They guided us along the process and we were fearless because of it. We are our brand and they were able to help us make that connection and expression through our packaging, marketing and website design. There is no greater feeling than working with a team who genuinely believes in your dreams and your product. We are so grateful for the opportunity to work with the entire team and look forward to expanding our brand with them. We’d highly recommend working with the Alternatives team. They are warm, friendly, and provides stellar service.

Kaye D. Gentle-ThorneChief Experience Officer | 3TwentySpice

Alternatives has assisted both our licensing and catalog teams in critical ways, always providing innovative ideas, prompt feedback, and clear communication along the way. A great partner across all dimensions!

Shannon CuthbertLicensing & E-commerce Assistant Manager | BBC Studios

The all-star team at Alternatives has become a trusted, long-term partner to our business. This is far more than your grandparents’ standard agency. Up front, they invested the time and energy to build an intimate understanding of our strategic priorities and challenges. They then applied that understanding toward the execution of our full corporate rebranding and website redesign. And they NAILED it.

Jared WeinerExecutive VP and Chief Strategy Officer l The Future Hunters

The work from ALT NY has been incredible; All of us are beyond grateful and excited for next steps of implementing to move our organization forward.

Meg KoglinCreative Director | Mercado Global

Alternatives is the epitome of professional service. They go above and beyond to produce quality work that surpasses expectations. Most importantly, Alternatives recognizes that communication is vital to building professional relationships. They have done a superb job at building and maintaining the British Virgin Islands Tourist Board’s Seeds of Love website. For these reasons, I highly recommend them for your branding and creative needs.

Chandi R. TrottAssistant Public Relations Manager | The British Virgin Islands Tourist Board & Film Commission

Alternatives took what we had and crafted the elements into a stronger brand image. We were helped every step of the way with doable changes.

Patricia HeldingPresident | Fat Witch Bakery

Alternatives has quickly become a critical extension of the Blue Engine family. With an intuitive understanding of our brand and vision, they've brought to life countless pieces of powerful collateral in partnership with our team. From crafting digital campaigns to branding our new office space, we look to Alternatives to capture the look and feel that defines Blue Engine.

Emily BrenesCommunications & Development | Blue Engine

When we made the decision to rebrand our company we selected Alternatives because of their instant ability to understand us. They created a clear cohesive brand image with attention to details that were beyond our expectations.

Amanda AugusteBrand Marketing Manager | …me Too Shoes

PrimaLoft has worked very closely with the team from Alternatives for many years. They have entrenched themselves in our business and have worked closely with our team—at all levels from the assistant to the CEO, and from the sales & marketing department to the research and development department—to understand our business and to immerse themselves in numerous markets we serve.

Eileen R. BernerSales & Marketing Director | Primaloft

explore clients by category

Arts, Entertainment and Culture

American Craft Museum
Art in Dumbo
BBC Studios Americas
Dumbo Open Studios
Dorothy Cantor

International Folk Art Market Santa Fe
Jane’s Carousel
Philip Pearlstein
POBA – Where the Arts Live
Smithsonian Institution

Stephen Hall
Tony DeSare
The Travel Channel

Business and Technology

4TH BIN
American Express
The Brillembourg Group
Building Noble Solutions (BNS)
Corning Incorporated
Culture of Future

The Future Hunters
i-Registry
Link AKC
memail
.onl
Properly

Qwyit
Reboot Partners
Retail Solutions Center
.rich
STAHLS’

Consumer Products and Brands

Banana Boat
Build-A-Bear
Coby
Happy Crafters
Hasbro/Monopoly
Hawaiian Tropic

Jeep
Kastle Skis
Koala Kare
LeapFrog
Mattel
The Meow Mix Company

Mont Blanc
Nordica Sportsystem
Panama Jack
Papyrus
Rollerblade
Seventh Generation

Specialized Bicycle Components
Sun & Earth
Toyota
Wonderhood
World of Eric Carle

Fashion, Accessories and Home

2253 Apparel/Celebrity Pink
Adam Tucker Footwear
Agility Bed
Anarchy Eyewear
Angel Eyewear
Asolo Footwear
Brinsmaids
Calvin Klein
Champion
Coach
Divatex Home Fashions
DONUM Shoes

Eyeking
Fliips
Freestyle Watches and Accessories
Gratia Divina
JCPenney
John Hardy Jewelry
Jones New York
LA Gear
Lakum Collection
Liz Claiborne
Mercado Global
…me Too Shoes

Mossimo
Old Navy
Philip Stein Watches
Pier 1 Imports
PrimaLoft
Rhyme and Reason
Serengeti Eyewear
Solace
Steve & Barry’s
Steve Madden
Studio Steel
Swatch

Terramar Sports Worldwide, Ltd.
Therapedic
Timex
Victoria + Company
Victoria’s Secret
Viewpoint Showrooms
Vuarnet France Optical
Wink Optical
X•isle

Food and Beverage

American Summits
Brown Forman
Cadbury Adams
Edibliss
Farley’s & Sathers
Fat Witch Bakery

Frankford
Got Milk?
Great Spirits Baking Company
Green Mountain Coffee Roasters
Hello Cello Limoncello di Sonoma
Hershey

Jack Daniel’s
Jel Sert
Kellogg’s
Keurig Dr Pepper
Montcalm
PepsiCo

Port Morris Distillery
Reh Kendermann Vineyards
Vias Imports
Whataburger Restaurants

Government, Not-for-Profit and Education

Alliance for Market Solutions
American Red Cross
Arbor Brothers
ASPCA
Blue Engine
Catalyst

CCEC
CollegeSpring
Curry Stone Foundation
Community Design Agency
DIG: Design In Government
East Harlem Tutorial Program

Edwin Gould Foundation
GMHC
IRS
Life Sciences Foundation
Men’s Health Foundation
National Transportation Safety Board

SIECUS
Stanford University
The Swellness Movement
Unicef
U.S. Department of Education
USPS

Health and Beauty

Almay
American International Industries
Bausch and Lomb
Beauty Partners
Beauty BLVD
Bethany Newell
Cane+Austin
Colgate Palmolive
Confetti
Coppertone

Cosnova, Inc
Dashing Diva
Dr. Marvey
Dr. Nature
Edgewell Personal Care
EasySt
Essence Cosmetics
Firmenich
Glamfox
GMHC

Hawaiian Tropic
Honeybee Gardens
Just Bjorn
Kiss My Face
L’Oreal
Lotta Luv Cosmetics
Louisville Ladies
L.O.V. Cosmetics
MBA Beauty
MYXfitness

on10®
Pink Parasol
Revlon
Smith + Nephew
Stahl Eyecare Experts
Taste Beauty
Tweets
Tweezerman
Vincent Longo
Weight Watchers International

Licensing and Media

Beanstalk
Blip Licensing
Brand Central
Brand Activation Consultants (BAC)
Brandgenuity

Global Icons
Hachette Filipacchi Media
Harris Publishing
IMG
The Joester Loria Group

Licensing International
Now & Zen PR
Orion Magazine
Parents Magazine
RLMpr

Rodale Publishing
Staywell
Prevention
Time, Inc.
YM Magazine

Travel and Hospitality

Anthony Melchiorri
Argeo Revenue Management
Blue C
The British Virgin Islands Tourist Board
Cedar Wood Inn

Delos Reyes Palm Springs
Hotel Impossible
Hunter Mountain
Lindblad Expeditions
Margaritaville

Saint Lucia
Samantha Brown
The Streamline Hotel
Turquoise Destination Management

We’d like to thank all the clients who have been our partners in the creative process.