we’re alternatives

a full-service branding and creative agency

We specialize in building brands, companies and organizations through creative design and strategic marketing across all forms of brand communication.

Smithsonian

capsule collections centered around themes and trends that drive consumer's desire

BBC Studios

combining the strengths of the UK’s most-awarded production company and a world-class distributor

Eric Carle

branding evolution that fosters a child’s natural creativity and hunger for learning

Stephen Hall Art

bringing environmental and social consciousness to contemporary art

ASPCA Kids

integrated communication marketing that brings best friends closer together

Margaritaville

logo system options that allow customization for a range of applications and product categories

Internal Revenue Service

creating clear and consistent communication across a wide range of programs

Panama Jack

program and strategy that reposition the brand and creates new relevance for the future

U.S. Army

elevating brand perception, creating better unification and a strong brand presentation at point of sale

American Red Cross

creating safety and emergency preparedness products

Jack Daniel’s

packaging designed as an extension to the iconic and beloved whiskey flavor

got milk?

leveraging the iconic advertising campaign to consumer packaged goods

Jeep

products that push the limits to take you where ever you want to go

on10®

combines sweet sophistication with authentic flavors of some of America’s favorite brands

Defendr+

an effective, modern approach to sanitizing solutions that provide the ultimate defense

Glamfox

socially and environmentally conscious cosmetics that are smart like a fox

Philip Pearlstein

fostering the legacy and showcasing the life of world-renowned artist, painter and storyteller

Taste Beauty

brand development for boutique manufacturer and marketer of innovative, high quality beauty products

East Harlem Tutorial Program

preparing students with the academic skills, strength of character, and emotional well-being to excel

Cosnova Inc.

communication strategy that strongly resonates and builds a platform for growth in North America

Firmenich

a creative approach to problem solving that puts the needs of the customer at the heart of the solution

Link AKC

driving sales and increasing online traffic and engagement

PrimaLoft

insightful and creative solutions for the outdoor and home markets

i-Registry

enhance your brand image and stand out online with these top level domain solutions

Hotel Branding and Marketing

branding and marketing communication as seen on Travel Channel's Hotel Impossible

…me Too Shoes

marketing strategy and branding that increase visibility and consumer connection with the brand

Streamline Hotel

branding and marketing strategy that invites guests to create new beginnings

Blue Engine

serving low-income communities to increase academic rigor and prepare students for college

4THBIN

smart, responsible solutions to the never-ending upgrade

STAHLS’

consistent communication that creates clear intent, language, visual and verbal identity

Edwin Gould Foundation

identity and personality that provides light, support and inspiration

LA Gear

leveraging heritage strengths and repositioning the brand for the athleisure market

POBA

a non-profit online hub that celebrates the creative works of exceptional contemporary artists

Kiss My Face

integrated marketing communication from a start-up company to a corporate sale

Dashing Diva

nail salon modular furniture system and fixture design for international chain and franchise opportunities

LottaLuv

showroom design translates the sweet, colorful and happy sensation of being a kid in a candy store

ViewPoint

brand identity that creates a distinct point-of-view

Hawaiian Tropic

crafting experiences that awakens the senses and transports you to a beautiful place

Fat Witch Bakery

bringing the fun and delicious brand personality to life beyond the bakery

IFAA Santa Fe

creating economic opportunities for and with folk artists worldwide

Philip Stein

advertising and support materials that captures consumers' attention

Timex

advertising strategy, creative and execution for an innovative watch brand

Lindblad Expeditions

inviting guests to learn facts about the ice vessel and science of polar region exploration

Cane+Austin

effective messaging that clearly communicate the efficacy of the product and the brand promise

Adam Tucker Footwear

brand identity inspired by the love of music, world travel and natural materials

The Future Hunters

communicating a fresh and vibrant perspective to capturing the future

Vias Imports

inviting vintners, wine sellers, buyers and restauranteurs to discover the art of fine winemaking

Port Morris Distillery

branding and package design that is crafted to perfection

Stanford University

brand identity that sets the tone for the department and its recruitment efforts

Stahl Eyecare

creating consistency in brand and messaging across all forms of client interaction

American Summits

brand identity and packaging that is so fresh and so pure

Eyewear Design

original designs for a range of brands from sport to fashion

Watch Designs

product ideation and development for Hasbro and Chaos

Old Navy

capturing consumers' attention with fresh products and co-branding that's a natural

Brinsmaids

store interiors and fixtures with elegant wood and glass custom furnishings

John Hardy

sales support materials that makes a statement

our client stories

Working with the Alternatives team was easy. We expressed our vision, they listened and executed flawlessly. They guided us along the process and we were fearless because of it. We are our brand and they were able to help us make that connection and expression through our packaging, marketing and website design. There is no greater feeling than working with a team who genuinely believes in your dreams and your product. We are so grateful for the opportunity to work with the entire team and look forward to expanding our brand with them. We’d highly recommend working with the Alternatives team. They are warm, friendly, and provides stellar service.

Kaye D. Gentle-ThorneChief Experience Officer | 3TwentySpice

Alternatives is the best marketing company I have worked with—bar none. They have done my marketing, they have done my website, and now they are my go to marketing company on Hotel Impossible.

Anthony MelchiorriHospitality Expert and Television Host | Hotel Impossible

More than a creative agency, Alternatives has been a long-term strategic partner and key member of our team since 2003. They bring innovative ideas that have helped us strengthen and extend our brands via licensing while growing revenue year after year.

Megan MayBrand Licensing Manager | Keurig Dr Pepper

Alternatives has assisted both our licensing and catalog teams in critical ways, always providing innovative ideas, prompt feedback, and clear communication along the way. A great partner across all dimensions!

Shannon CuthbertLicensing & E-commerce Assistant Manager | BBC Studios

The all-star team at Alternatives has become a trusted, long-term partner to our business. This is far more than your grandparents’ standard agency. Up front, they invested the time and energy to build an intimate understanding of our strategic priorities and challenges. They then applied that understanding toward the execution of our full corporate rebranding and website redesign. And they NAILED it.

Jared WeinerExecutive VP and Chief Strategy Officer l The Future Hunters

The work from ALT NY has been incredible; All of us are beyond grateful and excited for next steps of implementing to move our organization forward.

Meg KoglinCreative Director | Mercado Global

Alternatives is the epitome of professional service. They go above and beyond to produce quality work that surpasses expectations. Most importantly, Alternatives recognizes that communication is vital to building professional relationships. They have done a superb job at building and maintaining the British Virgin Islands Tourist Board’s Seeds of Love website. For these reasons, I highly recommend them for your branding and creative needs.

Chandi R. TrottAssistant Public Relations Manager | The British Virgin Islands Tourist Board & Film Commission

Alternatives took what we had and crafted the elements into a stronger brand image. We were helped every step of the way with doable changes.

Patricia HeldingPresident | Fat Witch Bakery

I have worked with Alternatives for almost 15 years on large established brands as well as smaller start-ups. They bring a unique combination of thoughtful strategic thinking founded in solid consumer insights together with no nonsense execution and blue-chip New York City creative talent. They do this while also being mindful of costs and the bottom line. A truly rare combination in today’s world.

Herbie CalvesPresident | MYXfitness

Alternatives has quickly become a critical extension of the Blue Engine family. With an intuitive understanding of our brand and vision, they've brought to life countless pieces of powerful collateral in partnership with our team. From crafting digital campaigns to branding our new office space, we look to Alternatives to capture the look and feel that defines Blue Engine.

Emily BrenesCommunications & Development | Blue Engine

When we made the decision to rebrand our company we selected Alternatives because of their instant ability to understand us. They created a clear cohesive brand image with attention to details that were beyond our expectations.

Amanda AugusteBrand Marketing Manager | …me Too Shoes

PrimaLoft has worked very closely with the team from Alternatives for many years. They have entrenched themselves in our business and have worked closely with our team—at all levels from the assistant to the CEO, and from the sales & marketing department to the research and development department—to understand our business and to immerse themselves in numerous markets we serve.

Eileen R. BernerSales & Marketing Director | Primaloft
Alternatives is proud to be a Certified Woman-Owned Business and is a US Federal Government GSA Approved contractor for Web Based Marketing Services, Graphic Design Services, Marketing Consulting Services and Order-Level Materials (OLMs).