The “express your essence” consumer advertising campaign focuses on a call to action that features the most prominent attribute of each cosmetic grouping and communicates the fun, young, colorful vibe of the brand. Each ad included a coupon to drive sales and track performance.
![Cosnova Inc. : communication strategy that strongly resonates and builds a platform for growth in North America](https://altny.com/wp-content/uploads/2015/10/COS_essence_doodles.jpg)
!["express your essence" advertising campaign : alternatives : branding and design agency based in nyc](https://altny.com/wp-content/uploads/2015/10/Essence_sliders2-1-e1549404470971.jpg)
!["express your essence" advertising campaign](https://altny.com/wp-content/uploads/2015/10/Essence_sliders2-2-e1549404449374.jpg)
![Display header graphics | work | alternatives design](https://altny.com/wp-content/uploads/2015/11/Ess_sliders-display2.jpg)
essence side panel, header and shelf strips graphics for Walgreens and Shoppers Drug Mart displays
![Free standing display graphics](https://altny.com/wp-content/uploads/2015/11/Ess_sliders-display1.jpg)
![essence tumblr website and social media reach the target consumer](https://altny.com/wp-content/uploads/2015/10/ALT_COS_Tumblr-e1549404493529.jpg)
Design and development of the essence tumblr website creates a platform for young women to engage with the brand and builds a stronger web presence that supports the updated brand image and retailers in North America.
![essence colorscope social media contest builds the online community : alternatives : branding and design agency based in nyc](https://altny.com/wp-content/uploads/2015/10/ALT_COS_Colorscope.jpg)
essence colorscope social media contest builds the online community
![essence product sampling tour throughout North America builds brand awareness and drives retail sales : alternatives : branding and design agency based in nyc](https://altny.com/wp-content/uploads/2015/10/ALT_COS_Sampling.jpg)
essence product sampling tour throughout North America builds brand awareness and drives retail sales