From the big picture to the smallest details, we deliver branding and marketing strategies and creative solutions that add value, increase revenue and enhance the customer experience.
We take an integrated and strategic approach to marketing communication, carefully creating brand interactions that clearly and honestly communicate the essence, personality and values of a brand. With the vast array of choices available, an increasingly overwhelmed consumer has more decisions to make each day and less time available to make them. Brands that are able to communicate who they are, what they stand for and what their products will deliver break through the clutter.
“Every company or product has something unique to offer, it’s a matter of pinpointing that special quality and finding the right way to communicate it. As branding experts, we look at market trends to determine what will stand out and resonate with the audience that companies are trying to reach.”
—Julie Koch-Beinke, Partner
We utilize all available tools shown in the capabilities circle to develop and implement creative strategies and visual solutions for business, brand and product success.
we build brands
alternatives works with clients to maximize brand image across all consumer touch points.
we believe that all brands, large or small, established or start-up, require relevant positioning, a compelling personality, a cohesive look and a focused strategy to build awareness and fuel growth.
- brand development and rebranding
- brand licensing programs
- branding systems and style guides
- brand positioning, copy and verbal vocabulary development
- product ideation
- product and packaging renderings, graphics, patterns and slogans
- retail concept design and renderings
- positioning strategy
- logo, identity and visual vocabulary design and development
- letterhead systems
- interiors and office spaces
- marketing strategy and execution
- market research, analysis and reporting
- marketing materials
- digital marketing solutions
- presentation and campaign creative development
- coordination and art direction of photo and video shoots
- grassroots, tradeshow and event marketing
- website, UX and UI design
- front and back-end website programming
- content and copy development
- content management systems set up and customization (WordPress, Drupal, Squarespace)
- e-commerce websites (Shopify, Magento, Woocommerce, BigCommerce)
- storyboarding, video, 3D animation and editing
we capture consumers attention
alternatives works with clients to increase brand visibility at retail.
we take a strategic approach in the development of packaging, messaging and point-of-sale materials that standout and drive sales
- packaging/label design and layout
- packaging forms and structures
- pre-press production
- drawings and specifications for manufacturing
- product ideation and concept development
- product renderings
- fabrication drawings and specifications
- design, display concept renderings and graphics
- design and copy development for print and digital assets
- coordination of production and fabrication
- concept, planning and design development
- interior design and specifications
- counter displays, fixtures, furniture and display unit design
- display headers, graphics and signage
- coordination of fabrication and installation
- sales presentations
- sell sheets, catalogs and brochures
- promotional items
- product sampling coordination and materials
we reach your audience
alternatives works with clients to develop a media strategy that maintains brand integrity while increasing ROI.
through integrated marketing communications, traditional, digital or social media, we can create the right mix to reach your audience and goals.
- strategy development
- campaign content development, scheduling and implementation
- monitoring and analysis
- management and content marketing
- search engine optimization (SEO)
- lead generation solutions
- keyword audit and research
- email marketing
- landing page design
- trade and consumer advertising strategy, creative and execution
- campaign development
- media planning and coordination
- pay per click (ppc) digital advertising
- press release development and copywriting
- press materials development and execution (print and digital)
- product sample kits
- media, blogger and influencer outreach
- coordination of events and fundraisers
Our office features open spaces for interaction and collaboration that reflect our approach to working together as a team and with our clients. Our facilities include:
- reception lounge and coffee bar
- design and collaboration studio
- private conference room
- full service photo studio and small event space
- model workshop with 3D printer
We’re an award-winning, woman-owned branding and creative agency based in New York City. Over the years, our work has received numerous design awards, has been published internationally in various books and magazines and showcased in exhibitions and lectures. We have been awarded several U.S. design and mechanical patents for displays and products.
Learn more about our team, creative process and values.