American Red Cross footwear program for healthcare professionals
American Red Cross first aid and safety book series
American Red Cross
Brand Extension, Style Guide for Licensed Products, Packaging and Print
We developed the signature look and identity to unify existing American Red Cross branded licensed products and begin to build a larger program focused on Safety and Emergency Preparedness. A percentage of the purchase price directly supports the vital programs of the organization. We created an overall brand statement, “Be Red Cross Ready,” to unite the product line which since been used as a tagline for efforts within the organization. Photos of caring individuals create an emotional connection with consumers. Bold red branding borders and clear designations and product information make the line easy to understand and shop. We continued to work with many of the American Red Cross Licensing Partners in the development of packaging and materials.
