The logo features the “Global Women” icon and Women in Data Science Worldwide logotype. The brand colors transition across the mark, suggesting the diversity and global reach of women in data science and the organization. A logo system was developed to include a lock-up for WiDS Ambassadors, regional events, conferences and sponsorships.
Brand guidelines were created to provide WiDS brand elements and usage guidelines to ensure consistency across all brand touchpoints, and enhance communication globally.
The WiDS Worldwide website integrates the new branding and features beautifully curated content—a color-coding system to aid in visual navigation, the Uplink platform for employment and hiring opportunities, Ambassador program, and events and conference information.
Women in Data Science (WiDS) Worldwide All Events and Our Community pages
Women in Data Science (WiDS) Worldwide Get Inspired landing page, Datathon page, and Ambassador Program page
Alternatives created dynamic and engaging graphic animations, for use in conference video presentations and on the website, that create impact and reinforce the branding. The branded mosaic graphic is brought to life with color and attention getting motion to capture the voices and faces of the WiDS global community.
WiDS Worldwide Impact video titling & animations
WiDS 2023 Stanford Conference opening video titling & animations
WiDS Worldwide Tanzania feature video titling & animations, screened at the 2023 Stanford Conference