Old Navy : capturing consumers' attention with fresh products and co-branding that's a natural

Stik Personal Attachment Device

Alternatives created a new product category with the invention of the personal attachment device, Stik. A functional fashion that’s part tattoo, part sticker, part digital watch, Stik can be used directly on the skin, on a backpack, notebook, or any smooth surface. Stik was first launched in Old Navy stores, creating an innovative, fun accessory using fun and trendsetting graphics that coordinated with the Old Navy T-shirt assortment. Inventor and Alternatives partner, Mark Koch, holds the patent for this unique product which can be adapted for use beyond a watch as a personal attachment device for lip balm, sunscreen, storage pods, safety flashers and more—all with unlimited graphic applications, colors and styles. For licensing opportunities contact info@altny.com.

stik packaging : alternatives : branding and design agency based in nyc

stik packaging design and product graphics

stik freestanding display : alternatives : branding and design agency based in nyc

stik freestanding display

ON Body Natural Body Care

New brand development for this co-branded line of product developed exclusively for Old Navy (ON) by Kiss My Face natural body care included naming, visual identity, packaging and display design. ON Body obsessively natural products ranged from soaps and shower gels to scented soy candles bringing fun, fresh packaging and affordable natural products to the Old Navy customer.

ON Body
ON Body

Brand Press Kit and Collateral Materials

ON Body

Fully merchandised in-store display units organized by the four featured scents

ON Body Giftsets

Product gift set packaging