Vias Imports Grand Portfolio Tasting events invite vintners, wine sellers, buyers and restauranteurs to discover the art of fine winemaking and taste the distinctive flavors of each region of Italy and beyond. Materials for the tasting events, held in New York City, Los Angeles and San Francisco, include save the date and invitation, advertising campaign, tasting books and event branding with signage specific to each location.
Save the Date and Invitation
Event advertising campaign
Tasting books showcase the featured wines and include wine producer information, appellation, vintage and label image.
Event signage includes venue entry sign, campaign visuals, directional and informational signage that brings the space to life.
Branding and Label Design
Development of product branding, story and label design for a series of wines imported from Italy. Product graphics and descriptions were developed that appeal to the imagination and create a connection with the North American customer.
Vias Lechthaler Terolddego Rotaliano
Vias Manero Fattoria del Cerro
Vias Chianti Poggio Vipere
Vias Torre di Luna Pinot Grigio
Event Space Signage
Elegant signage for the Vias 026 wine tasting and event space combines high gloss laser cut metal with iridescent mosaic tile.