The “Seeds of Love” initiative was developed to promote and assist in the replanting of trees and indigenous plant species in the BVI. The program included strategy and program development, printed informational materials, website, promotional items, event banners and a social media strategy, content calendar, post content and graphic imagery.
Printed brochure creates emphasis and awareness of the environmental importance of returning balance to the ecosystem, asking “voluntourists” to participate through donations or volunteering to assist in planting during their visit to the islands.
Donation thank you card printed on seed paper.
Website highlighting program events and community participation. Visit seedsoflovebvi.org
Social Media posts create public engagement with the initiative.
BVI “Want 2 Go”
We developed a social media contest to promote that the British Virgin Islands were open for business and ready to host guests after the hurricanes of 2017. The goals were to reach a global audience, create excitement and interest in the islands, and raise awareness. Participants created and shared a video showcasing why they wanted to go to the BVI. We created the campaign look, messaging and a video teaser for the contest launch.
Social media placements build awareness and suggest why “BVIwant2go” highlighting all there is to see and do in the British Virgin Islands.
Online video campaign to build awareness and drive entries and engagement.