Link AKC

Digital Marketing and Advertising

Link AKC, developed with the American Kennel Club, is a smart collar and app that tracks your dog’s location, activities and health. We work with Link AKC to drive sales and increase website traffic and engagement through the creation of the weekly digital newsletter, The Wanderer, targeted email blast campaigns, corresponding website landing pages, and social media creative assets. We work in collaboration with the Link AKC in-house sales and marketing team on strategic planning, generating content topics, content and articles, customer service and sales support materials.

Social Media Assets

Email and Webpage Design

Display Design

“I have worked with Alternatives for almost 15 years on large established brands as well as smaller start-ups. They bring a unique combination of thoughtful strategic thinking founded in solid consumer insights together with no nonsense execution and blue chip New York City creative talent. They do this while also being mindful of costs and the bottom line. A truly rare combination in today’s world. The team at Alternatives has helped me build brands, create brands, and also roll up their sleeves to execute at various sponsored events and trade shows. They are a great partner that I turn to first when I have a creative challenge. I look forward to working with Alternatives for years to come.”
—Herbie Calves, Chief Marketing Officer

• Consumer Products and Brands
• Business and Technology