The logo system extends beyond the primary color palette to seasonal options that represent key selling seasons: Valentine’s Day, Easter, Halloween and Christmas holidays.
The mobile responsive, e-commerce site creates an easy and fun shopping experience.
Brand Identity and Website Design
Frankford is a family owned and operated candy manufacturer with a rich heritage in creating delicious sweets that make us smile. They specialize in everyday candy and chocolate favorites, seasonal holiday classics and innovative novelty gifts including Wonder Ball, Krabby Patties, Fruity PEBBLES Candy Bar, OREO Dunk Sets, and more!
We worked with Frankford Candy to design a visual identity that communicates a friendly and sweet filled attitude that works across a variety of applications from company signage to product packaging. The core color palette, seasonal palette and candy “dot” graphic elements extend the brand’s look and feel.
We designed and developed an e-commerce website to expand to direct-to-consumer, showcase their range of products and licensed brand partners and communicate their expertise and capabilities as a leading candy maker and licensee. The smile shop design features bright colors, fun imagery and messaging to engage visitors, including various ways to shop that encourage exploration. The site is built on the Sana Commerce platform, is fully integrated with Microsoft Dynamics AX and includes SEO to maximize organic search opportunities.
- Food and Beverage