Brand identity refresh and tagline “It all starts here…” is infused with a dual meaning, inviting guests to create new beginnings, making a stay at the Streamline a part of their own personal story and communicating the hotels status as the “Birthplace of Stock Car Racing”.
Marketing campaign focuses on storytelling, making guests a part of the story, and providing inspiration for hotel staff.
Race car inspired room signage and “Do Not Disturb” door hanger
Hotel key cards showcase a variety of images and can be customized for special events
Brand Guidelines