From the big picture to the smallest details, we deliver branding and marketing strategies and creative solutions that add value, increase revenue and enhance the customer experience.
We take an integrated and strategic approach to marketing communication, carefully creating brand interactions that clearly and honestly communicate the essence, personality and values of a brand. With the vast array of choices available, an increasingly overwhelmed consumer has more decisions to make each day and less time available to make them. Brands that are able to communicate who they are, what they stand for and what their products will deliver break through the clutter.
“Every company or product has something unique to offer, it’s a matter of pinpointing that special quality and finding the right way to communicate it. As branding experts, we look at market trends to determine what will stand out and resonate with the audience that companies are trying to reach.”
—Julie Koch-Beinke, Partner
We utilize all available tools shown in the capabilities circle to develop and implement creative strategies and visual solutions for business, brand and product success.
we build brands
alternatives works with clients to maximize brand image across all consumer touch points.
we believe that all brands, large or small, established or start-up, require relevant positioning, a compelling personality, a cohesive look and a focused strategy to build awareness and fuel growth.
brand extensions and style guides
- brand development and rebranding
- brand licensing programs
- branding systems and style guides
- brand positioning, copy and verbal vocabulary development
- product ideation
- product and packaging renderings, graphics, patterns and slogans
- retail concept design and renderings
brand identity and positioning
- positioning strategy
- naming
- logo, identity and visual vocabulary design and development
- letterhead systems
- interiors and office spaces
marketing programs and campaigns
- marketing strategy and execution
- market research, analysis and reporting
- marketing materials
- digital marketing solutions
- presentation and campaign creative development
- coordination and art direction of photo and video shoots
- grassroots, tradeshow and event marketing
user experience and websites
- website, UX and UI design
- front and back-end website programming
- content and copy development
- content management systems set up and customization (WordPress, Drupal, Squarespace)
- e-commerce websites (Shopify, Magento, Woocommerce, BigCommerce)
- storyboarding, video, 3D animation and editing
we capture consumers attention
alternatives works with clients to increase brand visibility.
we take a strategic approach in the development of product, packaging, messaging and point-of-sale materials that standout and drive sales
packaging
- packaging/label design and layout
- packaging forms and structures
- pre-press production
- drawings and specifications for manufacturing
product design
- product ideation and concept development
- product renderings
- fabrication drawings and specifications
point of sale materials
- design, display concept renderings and graphics
- design and copy development for print and digital assets
- coordination of production and fabrication
trade show, showroom and retail design
- concept, planning and design development
- interior design and specifications
- counter displays, fixtures, furniture and display unit design
- display headers, graphics and signage
- coordination of fabrication and installation
support materials and incentives
- sales presentations
- sell sheets, catalogs and brochures
- promotional items
- product sampling coordination and materials
we reach your audience
alternatives works with clients to develop a promotional strategy that maintains brand integrity while increasing ROI.
through integrated marketing communications, traditional, digital or social media, we can create the right mix to reach your audience and goals.
search engine optimization (SEO)
- keyword audit and research
- content marketing
- on-page optimization
- competitive assessment
- link building strategy
- search engine marketing
social media
- strategy development
- campaign content development, scheduling and implementation
- monitoring and analysis
- management and content marketing
digital marketing
- lead generation solutions
- influencer marketing
- email marketing
- landing page design
- inbound marketing
- performance metrics
advertising
- trade and consumer advertising strategy, creative and execution
- campaign development
- media planning and coordination
- pay per click (ppc) digital advertising
events and public relations
- press release development and copywriting
- press materials development and execution (print and digital)
- product sample kits
- media, blogger and influencer outreach
- coordination of events and fundraisers