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Insights

DAAP Reflection + Connection

Alternatives had the unique opportunity to give back to the future design community though the development of branding for the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP), one of the top-ranked art and design schools in…

altnyJune 3, 2022

Insights

What I Learned From My Mother

Our moms guide us, teach us, support, and love us. Whether they are traditional in their approach or ahead of their time, we asked ourselves what are some of the things we’ve learned from them that have helped us in…

altnyMay 3, 2021

2020 Licensing International Excellence Awards

News

Creating the Licensing International Excellence Award

Licensing International had a contest for design submissions and we were honored that our design—The "Pinnacle"—was selected to represent the award.

altnyAugust 12, 2020

Building the Trust Factor: The Three Pillars of SEO

Insights

SEO Essentials – Part 5 of 5: Building the Trust Factor

What's the main goal of SEO? To provide audiences with the best user experience and most relevant results possible in relation to their search query.

altnyJuly 16, 2019

Creating the User Experience: Content is King

Insights

SEO Essentials – Part 4 of 5: Creating the User Experience

SEO is as much about people as it's about the search engine. Unique, engaging content is likely to influence your website more than any other factor.

altnyJuly 9, 2019

Key Optimization Indicators: On-Page SEO

Insights

SEO Essentials – Part 3 of 5: Key Optimization Indicators

With these on-page SEO key optimization indicators, learn what is the best way to format your web pages for users and search engines.

altnyJuly 2, 2019

Design with SEO in Mind: Search and Design

Insights

SEO Essentials – Part 2 of 5: Design with SEO in Mind

The structure of your website can affect your online ranking. The best approach to creating a SEO-friendly website begins at the design stage.

altnyJune 26, 2019

Keep the Search Engines Running: The Importance of SEO

Insights

SEO Essentials – Part 1 of 5: Keep the Engines Running

How can you increase your online visibility and SEO? Understanding your website’s users and goals is key to improving search engine optimization.

altnyJune 19, 2019

News

Welcome to the New altny.com Website

We are thrilled to officially announce that our new website is live! We hope that you enjoy the fresh look and upgraded user experience.

altnyMay 20, 2019

The recent redesign of our office includes inviting open spaces for interaction and collaboration that reflect our approach to working together as an internal team and with our clients.

Insights

Building a Community of Sharing

The recent redesign of our office includes inviting open spaces for interaction and collaboration that reflect our approach to working together as an internal team and with our clients.

altnyNovember 21, 2018

Insights

Brand It and Make It Mine.

Extending brands we love—every brand, company or product has something unique to offer, it’s a matter of pinpointing that special quality and finding the right way to communicate it.

Julie Koch-BeinkeMay 21, 2018

Insights

What Role Does Intuition Play?

Intuition. Going with your gut. We talk about it, but we have a tendency to discount and dismiss intuition—why? Possibly because it is the opposite of everything we value.

Julie Koch-BeinkeMay 16, 2018

Insights

How Do We Create Egalitarian Design?

This year, the Design In Government (DIG) Conference centered around the very important topics of the impact of design and considerations for inclusive design.

Julie Koch-BeinkeMay 4, 2018

gTLDs - Your next marketing campaign’s microsite can be more impactful with its own dedicated domain | blog | alternatives design

Insights

Industry Trend: Generic Top-Level Domains (gTLDs)

Generic top-level domains (gTLDs) have become marketing tools that companies can use to build awareness, generate leads and enhance brand image.

altnySeptember 28, 2017

News

Solar Eclipse: Witness The Wonder

The Total Solar Eclipse which will temporarily obscure the light from the sun today, Monday, August 21, 2017 at 2:44 pm EST. In New York, it will cover 71% of the sun.

altnyAugust 21, 2017

Arts

Inspiration: Artist Kiel Johnson

Artist Kiel Johnson thinks of himself as an explorer whose work speaks to his travels and adventures through everyday life. Using cardboard he somehow creates a world that makes us want to be explorers too.

altnyAugust 16, 2017

Visual Challenges : Experiential Product Development and Innovation Testing

Insights

Experiential Product Development and Testing

Wearing sensory equipment helps raise awareness and understanding for the intended audience during experiential product development and innovation projects.

Julie Koch-BeinkeOctober 28, 2016

Arts

EcoInvention: Washed Ashore

Washed Ashore—an art project by environmental artist Angela Haseltine Pozzi—shows that even with all of the fear centered around sharks, it’s shocking to learn that the deadliest predator in the ocean is trash.

Julie Koch-BeinkeJuly 14, 2016

Arts

EcoInvention: Earth Day

In honor of Earth Day, April 22nd, the H&M World Recycle Week Program share ideas for what you can do to get creative with any bottles or packaging you might have on hand.

Julie Koch-BeinkeApril 20, 2016

Arts

Inspiration: The Eagle Huntress

“The Eagle Huntress,” the true story of Aisholpan, a 13 year old girl from Mongolia who, with the unwavering support of her father, becomes the first female eagle huntress.

Julie Koch-BeinkeJanuary 26, 2016

News

Office Mascots: Tini

Many of you have met one of our more colorful team members, Tini, our lilac crowned amazon parrot, part-time greeter. He loves stealing pens, talking a lot during meetings and generally keeping us entertained.

Julie Koch-BeinkeNovember 25, 2015

Insights

Seen on the Scene: Jeweled Sneakers

Jeweled sneakers for 1,485 Euros. Really?

daniel acacioNovember 11, 2015

Insights

Change: Mail, Tobacco, Photos and Film

What's Selling - Mail, tobacco, photos and film make way for texting, vapor, printers and phones.

daniel acacioNovember 4, 2015

Arts

EcoInvention: Guggings Museum

Art installations as the result of art therapy—one of the art installations on a small building exterior at the Guggings Museum in Austria outside of Vienna.

daniel acacioOctober 28, 2015

Arts

Self Expression: Tsang Kin-Wah

Tsang Kin-Wah's artwork at the Hong Kong Pavillion at Art Biennale, Venice was one of the most immersive and inspiring.

Julie Koch-BeinkeOctober 21, 2015

Arts

EcoInvention: Jason DeCaires Taylor

Jason DeCaires Taylor's amazing marine conservation sculpture in Grenada—an incredible combination of experience, art, execution and ecology—helps to re-build compromised reef areas.

altnyOctober 14, 2015

DAAP Reflection + Connection

What I Learned From My Mother

Creating the Licensing International Excellence Award

SEO Essentials – Part 5 of 5: Building the Trust Factor

SEO Essentials – Part 4 of 5: Creating the User Experience

SEO Essentials – Part 3 of 5: Key Optimization Indicators

SEO Essentials – Part 2 of 5: Design with SEO in Mind

SEO Essentials – Part 1 of 5: Keep the Engines Running

Welcome to the New altny.com Website

Building a Community of Sharing

Brand It and Make It Mine.

What Role Does Intuition Play?

How Do We Create Egalitarian Design?

Industry Trend: Generic Top-Level Domains (gTLDs)

Solar Eclipse: Witness The Wonder

Inspiration: Artist Kiel Johnson

Experiential Product Development and Testing

EcoInvention: Washed Ashore

EcoInvention: Earth Day

Inspiration: The Eagle Huntress

Office Mascots: Tini

Seen on the Scene: Jeweled Sneakers

Change: Mail, Tobacco, Photos and Film

EcoInvention: Guggings Museum

Self Expression: Tsang Kin-Wah

EcoInvention: Jason DeCaires Taylor

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