Keep the Engines Running
SEO Essentials – Part 1 of 5
How can you increase your website visibility and SEO?
In today’s competitive online environment, we’re all looking for ways to standout, attract more customers, build our audience and drive sales. Understanding the users and goals for your site is key to improving SEO.
The Importance of SEO
It seems that search engines are always improving the quality of search results. You might be asking yourself, what’s SEO, what’s important, how do I start, what can be done to help increase visibility and traffic to my website? If you’re asking these questions, we’ve got some answers.
What is search engine optimization (SEO)?
SEO is one of the best tools available to help increase the quality and quantity of traffic to a website and achieve a higher ranking through organic search results. Search engines scans billions of pieces of information to determine which content is most likely to answer someone’s search query. They use hundreds of characteristics to determine relevance and rankings for web pages including website content and infrastructure.
Google is the most used search engine with a market share of 92% in the last year. By implementing SEO best practices, and keeping up with changes by continuously monitoring and evaluating your site, you’ll also improve your website SEO on other search engines.
In today’s competitive online environment, we’re all looking for ways to standout, attract more customers, build our audience and drive sales. Whether your site provides products, services, information, or just about anything else, improving SEO is a process. Improving your website SEO is a great step since search engines are the primary method consumers use to find websites.
Understanding your users and goals for the site will be key to improving SEO.
Think about what you want visitors to takeaway from each page or what type of action you want them to make. Every interaction a visitor has on your site should clearly and honestly communicate the essence and personality of your brand and provide visitors with solutions that add value and enhance their experience. Incorporating these strategies will help improve your SEO and reach your overall goals.
Contact us to help you implement your SEO program. We can take your website to the next level and create something new and exciting that will provide relevant content, build authority and deliver an enhanced visitor experience.
Check back as we continue to look deeper at SEO.
In this series, we will explore the following SEO topics:
- Part 1: Keep the Engines Running — SEO and why do you need it
- Part 2: Design with SEO in Mind — Considerations when designing and developing your website
- Part 3: Key Optimization Indicators — How to best format your webpages for users and search engines
- Part 4: Creating the User Experience — What makes your website unique, valuable or engaging
- Part 5: Building the Trust Factor — How to get your website to rank higher on Google