Insights Archives - alternatives

Insights

DAAP Reflection + Connection

Alternatives had the unique opportunity to give back to the future design community though the development of branding for the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP), one of the top-ranked art and design schools in…

altnyJune 3, 2022

Insights

What I Learned From My Mother

Our moms guide us, teach us, support, and love us. Whether they are traditional in their approach or ahead of their time, we asked ourselves what are some of the things we’ve learned from them that have helped us in…

altnyMay 3, 2021

Building the Trust Factor: The Three Pillars of SEO

Insights

SEO Essentials – Part 5 of 5: Building the Trust Factor

What's the main goal of SEO? To provide audiences with the best user experience and most relevant results possible in relation to their search query.

altnyJuly 16, 2019

Creating the User Experience: Content is King

Insights

SEO Essentials – Part 4 of 5: Creating the User Experience

SEO is as much about people as it's about the search engine. Unique, engaging content is likely to influence your website more than any other factor.

altnyJuly 9, 2019

Key Optimization Indicators: On-Page SEO

Insights

SEO Essentials – Part 3 of 5: Key Optimization Indicators

With these on-page SEO key optimization indicators, learn what is the best way to format your web pages for users and search engines.

altnyJuly 2, 2019

Design with SEO in Mind: Search and Design

Insights

SEO Essentials – Part 2 of 5: Design with SEO in Mind

The structure of your website can affect your online ranking. The best approach to creating a SEO-friendly website begins at the design stage.

altnyJune 26, 2019

Keep the Search Engines Running: The Importance of SEO

Insights

SEO Essentials – Part 1 of 5: Keep the Engines Running

How can you increase your online visibility and SEO? Understanding your website’s users and goals is key to improving search engine optimization.

altnyJune 19, 2019

The recent redesign of our office includes inviting open spaces for interaction and collaboration that reflect our approach to working together as an internal team and with our clients.

Insights

Building a Community of Sharing

The recent redesign of our office includes inviting open spaces for interaction and collaboration that reflect our approach to working together as an internal team and with our clients.

altnyNovember 21, 2018

Insights

Brand It and Make It Mine.

Extending brands we love—every brand, company or product has something unique to offer, it’s a matter of pinpointing that special quality and finding the right way to communicate it.

Julie Koch-BeinkeMay 21, 2018

Insights

What Role Does Intuition Play?

Intuition. Going with your gut. We talk about it, but we have a tendency to discount and dismiss intuition—why? Possibly because it is the opposite of everything we value.

Julie Koch-BeinkeMay 16, 2018

Insights

How Do We Create Egalitarian Design?

This year, the Design In Government (DIG) Conference centered around the very important topics of the impact of design and considerations for inclusive design.

Julie Koch-BeinkeMay 4, 2018

gTLDs - Your next marketing campaign’s microsite can be more impactful with its own dedicated domain | blog | alternatives design

Insights

Industry Trend: Generic Top-Level Domains (gTLDs)

Generic top-level domains (gTLDs) have become marketing tools that companies can use to build awareness, generate leads and enhance brand image.

altnySeptember 28, 2017

Visual Challenges : Experiential Product Development and Innovation Testing

Insights

Experiential Product Development and Testing

Wearing sensory equipment helps raise awareness and understanding for the intended audience during experiential product development and innovation projects.

Julie Koch-BeinkeOctober 28, 2016

Insights

Seen on the Scene: Jeweled Sneakers

Jeweled sneakers for 1,485 Euros. Really?

daniel acacioNovember 11, 2015

Insights

Change: Mail, Tobacco, Photos and Film

What's Selling - Mail, tobacco, photos and film make way for texting, vapor, printers and phones.

daniel acacioNovember 4, 2015

Insights

DAAP Reflection + Connection

What I Learned From My Mother

SEO Essentials – Part 5 of 5: Building the Trust Factor

SEO Essentials – Part 4 of 5: Creating the User Experience

SEO Essentials – Part 3 of 5: Key Optimization Indicators

SEO Essentials – Part 2 of 5: Design with SEO in Mind

SEO Essentials – Part 1 of 5: Keep the Engines Running

Building a Community of Sharing

Brand It and Make It Mine.

What Role Does Intuition Play?

How Do We Create Egalitarian Design?

Industry Trend: Generic Top-Level Domains (gTLDs)

Experiential Product Development and Testing

Seen on the Scene: Jeweled Sneakers

Change: Mail, Tobacco, Photos and Film

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our view on design trends, arts, nyc scene and the latest news and updates from our team!

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