The home page is designed to tell the story—the health of people is closely connected to the health of animals and our shared environment—and provide various entry points to learn more, get involved and meet the vets.
Secondary pages clearly communicate VI’s vision—operating at a local level with a compounding impact that creates a positive world-wide effect on human and animal health.
Brand guidelines were developed to create clear and consistent messaging, writing style and visual elements for use across all materials and touch points.
Collateral materials build awareness for the organization and its mission.