The “express your essence” consumer advertising campaign focuses on a call to action that features the most prominent attribute of each cosmetic grouping and communicates the fun, young, colorful vibe of the brand. Each ad included a coupon to drive sales and track performance.
essence side panel, header and shelf strips graphics for Walgreens and Shoppers Drug Mart displays
Design and development of the essence tumblr website creates a platform for young women to engage with the brand and builds a stronger web presence that supports the updated brand image and retailers in North America.
essence colorscope social media contest builds the online community
essence product sampling tour throughout North America builds brand awareness and drives retail sales