U.S Army licensed product packaging and apparel creates a strong brand presentation at point-of-sale
U.S. Army
Brand Extension and Style Guide for Licensed Products
The U.S. Army is the nation’s most versatile force, meeting the ever-changing challenges of today to protect and preserve our Nation. The U.S. Army branding system utilizes elements that reflect their core values to help licensees create product and packaging that is distinctly Army, instilling trust and respect so that people can be proud to purchase and show their support. The licensing revenue generated by these products is devoted to U.S. Army Morale, Welfare and Recreation programs that benefit soldiers and their families.
