PrimaLoft

Integrated Marketing Communications

PrimaLoft insulation is the premier alternative to down insulation with superior water repellency, breathability, lighter weight and hypoallergenic properties. We built brand awareness and image through a full range of print, point of sale, training materials and multimedia in the outdoor and home markets for trade and consumers.

Advertising Campaign

Sales Support Materials

“PrimaLoft has worked very closely with the team from Alternatives for many years. They have entrenched themselves in our business and have worked closely with our team—at all levels from the assistant to the CEO, and from the sales and marketing department to the research and development department—to understand our business and to immerse themselves in numerous markets we serve.”
—Eileen R. Berner, Sales and Marketing Director

• Consumer Products and Brands