Bethany Newell

Website Design, Development and Product Photography

Manicurist and style architect Bethany Newell is best known for her iconic and influential work on top fashion, beauty and celebrity editorial and advertising photoshoots. Bethany has extended her keen design aesthetic and manicurist expertise to her namesake brand of custom blended nail lacquers.

Alternatives worked with Bethany to create bethanynewell.com, translating her clean and flawless signature style to a responsive e-commerce website. The website showcases the ultra-high quality nail lacquer collection through dynamic product photography, elegant use of typography and unique brand voice.

“We have worked with Alternatives for the past five years. They have played an instrumental role in the branding, design and further development and modernization of our sites across the board. Being that our websites are based on and require meticulous attention to detail, we could not have chosen a better partner than Alternatives to guide us through the process. Their innovative ideas, patience, ability to listen and sense of understanding of the nature of a business and its creative language as well as flawless execution, sets them apart from the rest. We are beyond grateful for their partnership and completely confident that they will always deliver the best quality product and end result. We look forward to working on the next project together!”
—Bethany Newell, Owner / President / Bethany Newell LLC / 111402, Inc.

• Health and Beauty