Make It

Content Development and Editorial Design

STAHLS’, the leader in heat printing technology, helps make custom garment decoration easy and profitable. “Make It – How to Make It in the T-shirt Business” is STAHLS’ digital and print publication dedicated to helping makers use their creativity to decorate apparel and to start and maintain a profitable heat press business.

Alternatives works with the STAHLS’ marketing and creative teams to create engaging content, and design and layout the quarterly magazine. The project includes research, planning and development of editorial content for each issue, and design of dynamic layouts that include trends, step-by-step tutorials, business and online marketing tips, success stories inspired by “makers” and links to downloads and additional resources. A flexible layout allows the features to encompass a wide variety of content, from in-depth  instructions to image inspiration boards.

“The team at Alternatives is not only smart, on-trend, forward-thinking and outrageously creative, everyone at Alternatives really cares about the success of their clients. They have your back. Alternatives understands the relationship between marketing and great design, and they know how to create work which will truly resonate with your audience.”
—Karin Bellinghausen, Editor in Chief, Make It Magazine

• Business and Technology