Style Guide & Creative Assets Tool Kit
The style guide and creative assets tool kit ensures that brand materials are cohesive in look, feel and messaging across all brand touchpoints from print to digital experiences.
Immersive Website Design
Alternatives designed a robust online destination for the brand that showcases everything the ship has to offer—staterooms, dining, entertainment options, gaming, spa services, excursions and more. Page layouts and branded modules were created to easily extend the design to new pages and content for the site.
Fins up Florida
A Z-card direct mailer was created to cross-promote Margaritaville at Sea and Margaritaville’s collection of Florida hotels and resorts, encouraging booking by Florida residents.
Photoshoot at Sea
Alternatives coordinated and art directed a lifestyle photoshoot for Margaritaville at Sea to capture all the fun and excitement the experience has to offer onboard and at offshore destinations. We worked with the team on the model selection, development of the location shot list, wardrobe and styling, and on execution of the shoot onboard and at featured locations.
