Margaritaville

Brand Extension, Positioning and Style Guide for Licensed Products

Margaritaville boasts an impressive range of brand extensions including food, beverage, and lifestyle product lines, hospitality, restaurant and entertainment properties.

We worked with Margaritaville to develop a universal logo system and branding guidelines that unify the brand across the full range of categories, while allowing the flexibility to work within these uniquely diverse areas of business. This system creates a framework that brings business divisions and licensing partners together to increase synergy and brand visibility.

• Consumer Products and Brands
• Licensing and Media