The brand mark highlights GA, creating a bold, recognizable symbol for the organization along with a tagline that communicates the immediacy and importance of their lifesaving work.
The Global Action website integrates the new branding, communicates the brand personality, and creates a seamless and accessible user experience. The homepage serves as a landing page that provides an overview of the key content that can be found on the website.
The site showcases the organization’s three primary programs: Health and Science Research, Cessation Education, and Agricultural Transformation. It also features robust search functionality that makes Global Action’s grants, research, news, and Tobacco and Health Around the World pages easily accessible to all.
Global Action Brand Guidelines were created to provide a comprehensive suite of brand elements and specifications for use to ensure consistency across all materials and communications.
Marketing materials utilize the branding and visual elements to enhance brand recognition.
Creative concepts and storyboards for multi-media applications were developed to create awareness of the updated name, identity, and initiatives of the organization, TO END SMOKING.