The brand logo and tagline, “enter a state of pure Edibliss” evoke a silky-smooth blissful experience.
Packaging is artisanal and sophisticated in design, utilizing a rich color palette paired with gold foil treatments to clearly communicate exceptional quality and flavor variations. On package messaging supports the brand positioning: 40mg CBD, 12 mini bars, 100% bliss.
The mobile first, e-commerce website combines an experience of indulgence with an easy to shop, user-friendly interface.