The brand identity communicates a California beach feel with a relaxed attitude. The identity was translated to outdoor, lobby and garden signs used throughout the property.
Alternatives worked with Travel Channel’s Hotel Impossible and host Anthony Melchiorri, on the season 8 episode “West Coast Wipe Out” featuring the Oceana by Roxy Boutique Hotel located in the heart of San Clemente, CA. Our role in the episode was to develop a logo and brand identity that would translate the owner’s vision.
The owners purchased the hotel for their daughter, Roxy, who was a fun loving, free spirited and colorful person. Her vision was to create an affordable, green hotel where surfers and families could relax and unwind after a fun day at the beach. Sadly, Roxy passed away at the age of 26, a few months after the hotel was purchased, and never had the chance to realize her dream. We were honored to participate in the show and help the owners keep Roxy’s spirit alive through development of an identity for the hotel that was true to her vision.
Hotel Impossible Hotel Branding
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