PrimaLoft : insightful and creative solutions for the outdoor and home markets
PrimaLoft "warmer | drier | softer" advertising campaign
PrimaLoft "warmer | drier | softer" advertising campaign

ad creative, messaging, execution and placement in consumer outdoor publications

This intro video, created for PrimaLoft as a proud sponsor of the Banff Mountain Film Festival, ran before each movie screening helping to build PrimaLoft brand recognition among outdoor enthusiasts and film makers.

The International Pillow Fight Day video captures the excitement of the prominent PrimaLoft coverage on the Today Show, the Warmer, Drier, Softer character appearance in Rockefeller Center and International Pillow Fight celebration held in Union Square Park.

PrimaLoft : The International Pillow Fight Day
PrimaLoft sell sheets

PrimaLoft Sell Sheets