Dr Pepper Snapple Group

Alternatives coordinates with Dr Pepper Snapple Group (DPSG) licensing division and is responsible for creating strategies, visuals and branding systems that support their 50+ brands in licensing. We work with Dr Pepper Snapple Group, their licensing agents and licensees to build all aspects of successful brand programs from concept, trend and theme development through implementation.

dpsg ads Dr Pepper Current, Retro and Historic Branding Systems

dpsg ads Vintage Artwork Archiving

dpsg ads DPSG Vintage Branded Products for licensee on10® exclusively for Sephora.

dpsg web The dpsglicense.com Website is an Alternatives managed resource for all branding systems, artwork and historic artwork archives for licensees.

dpsg ads Print Advertising to promote new product ideas to potential licensees.

dpsg ads Dr Pepper Retail Store at the Dr Pepper Bottler Convention.

bib Identity and Branding Usage Guidelines for Dr Pepper/MTV Band in a Bubble event at Pier 54 in New York City.

snapple theater center Exterior Times Square area spectacular sign with moving lighting, 10' Snapple Bottle and LED motion content for the Snapple Theater Center complex of Off Broadway Theaters.

snapple theater center Interior lobby, signage, cocktail bar and promotional item sales kiosk at Snapple Theater Center.